Something else to look forward to in early march is the grand opening of the swank SANCTUARY HOTEL on James Avenue in South Beach. Owned by wunderkind Keith Menin, the luxe spot will of course feature a requisite roof deck with pool and a sceney restaurant, Sugo. To help out with the opening festivities as well as a spate of do's is TAI Entertainment, which is quickly becoming synonymous with the word synergy.

In fact, TAI will also be doing a Beach Ball Festival in April in which staffers from places like B.E.D., Cafeteria, Rumi, Mansion and Crobar will partake in beachy keen athletics to raise money for Cystic Fibrosis with a kickoff event on the roof of the Sanctuary the night before.